Wow... if you don’t know this already then you could have problems. But the EU Cookie
Law comes into effect on May 26th 2012. If your site uses "cookies" to track visitors
or for use in website analytics for example Google Analytics, this enforcement of
the 2003 Privacy and Electronic Communications (EC Directive) Regulations will be
a pain to comply with!
and will also need to give them the option of opting out of your site using cookies
when they visit your website... blimey..... that's going to affect your business.
A good article with examples and comments from other businesses can be found here:
Commentary on EU Cookie Law and example comments from businesses. View Article
And another interesting article from the BBC found here:
Google Analytics "not exempt"
Apparently up to 89% of businesses either have not done anything to comply with
the new rules or don’t intend to by the deadline! Fines could follow... however
lets be sensible, the new enforcement of the law is aimed at those parties collecting
your data when you visit a site that they can use for not so legal or ethical means
at a later date, the law is not really being enforced to hit those collecting analytics
data to make their website run better and more effectively. That said, the law will
still affect nearly all of us running normal business websites.
Now the GOOD NEWS!
IPFingerprint, our "who's looking at your website" tool, which tells you the names
therefore is not affected by the new law. Moreover, some businesses should ask themselves
why they use website stats in the first place, is it:
1. to see which pages get the visitors, where they came from, what phrases they
used in search engines etc.
2. to get more business for your website?
I would argue, website stats are used to somehow increase business. So ask yourself
this, why have to comply with the latest laws when you could use IPFingerprint to
dramatically increase leads and business and not worry about the EU Laws from the
Please note, Google analytics in our eyes is by far the best analytics tool on the
of businesses viewing your website as IPFingerprint does. IPFingerprint is not free
but the cost by far is outweighed by the business you will gain from using the tool
and if you’re not convinced, why not take a 14 day FREE trial